Patent owners seek to gain the highest price for their portfolios.
Every buyer will ascribe a different value to the same portfolio depending on how they could use it.
Therefore, attaining the maximum price requires demonstrating the full value of the portfolio to buyers. To do this, we analyze the patents, analyze the buyer’s industry and the companies within that industry, match the patents to the buyers’ needs, market tenaciously, and negotiate.
Our patent analysis determines the technical contribution of the entire portfolio to current products and future technology road maps. For currently used patents, we prepare evidence of use claim charts. For the entire portfolio, we prepare marketing materials that describe the patents, their technical contribution, and their value.
Companies buy patents to license out, cross-license, litigate, gain freedom to operate for current and future products, and exclude current and potential competitors from their markets. Understanding the motivations for buying is crucial to selling patents.
We carefully analyze buyer industries to determine the industry players, their suppliers and customers, their revenues, growth, profit margins, and the size of their existing patent portfolios. We also research their existing patent lawsuits and licenses to understand their patent rivalry with competitors. All these factors can impact the reasons for buying and how we market the patents to individual companies.
Based on our patent and industry analysis, we prepare marketing materials explaining the patent portfolio’s value to potential buyers. We customize materials for individual buyers as appropriate. The marketing materials are concise, yet complete: within a few minutes, the target buyer can understand the technical contribution of the portfolio, key patent claims, evidence of use, and, above all, why the portfolio is important to their business.
We do more than simply contact potential buyers; we engage them in a two-way discussion about their patent needs and we build trusting relationships with them. We craft win-win transactions that satisfy the buyer’s strategic needs and generate maximum value for the patent seller. Some transactions go well beyond a patent sale to include licenses for patents in both directions, product sales, and strategic alliances.